The Louis Vuitton Brand

The Louis Vuitton Malletier S.A. Is a luxury goods company founded in Paris in 1854 by the French craftsman and entrepreneur Louis Vuitton (1821-1892), who initially made exclusive cases and travel luggage in the early years.

Today, the main business of the company, which is now active worldwide, still consists of high-priced luggage series as well as leather goods such as handbags and accessories, which are internationally known as statues. Under the brand name Louis Vuitton, high-priced clothing for women and men, shoes, jewelery, watches and perfume are offered through an international network of own boutiques and isolated through the high-end retail trade. Many of the Vuitton products adorn the monogram pattern introduced in 1896 from the initials of the company founder, “LV”, which was originally intended to protect against brand piracy, but over the years a global counterfeiting industry. Since the merger with the spirits manufacturer Moët Hennessy, the company Louis Vuitton has been part of the merged group of LVMH Moët Hennessy • Louis Vuitton S.A., since the merger of further luxury brands from various sectors.

Louis Vuitton today is one of the main brands of the LVMH Group and is managed in the Fashion & Leather Goods division together with other brands such as Fendi, Donna Karan, Kenzo, Givenchy, Loewe and Marc Jacobs. The Fashion & Leather Goods division operated around 1,250 stores worldwide, of which more than 450 belonged to the Louis Vuitton brand, and generated a total turnover of EUR 8.712 billion in 2011 with a profit of EUR 3.075 billion. LVMH makes no mention of the sales and profits of individual brands. It is estimated that the Louis Vuitton brand generates approximately 25% of the LVMH group’s total turnover (all business units: 23.66 billion euros in the 2011 financial year), accounting for 60 to 70% of net profit (2011: 5.26 billion Euro).

In mid-2012, the estimated value of the LVMH Group, including its main brand, Louis Vuitton, was 66.38 billion euros. As early as 2009, the company was ranked as the most valuable brand of international luxury article manufacturers in a worldwide ranking, ranking among the top 20 brands in the world.